My portfolio 🗂

Same Same But Different

I specifically curated this set of works from end to end product development to experience consulting projects, to showcase my versatility as well as how my process evolve throughout time and context.

Customised Design Thinking

The paradox of needing a consistent framework that is simple enough to explain to the client but flexible to cater to different clients' needs and align with their way of work. This is my adaptation of designing thinking based on the original framework, combining my experience, learnings, and practice to help problem-solving with clients.

[Design Methodology]

FlyScoot - Singapore's Budget Airline

Rebooting the mobile experience

End-to-end reimagining the mobile experience of FlyScoot, from research, strategise, repositioning, ideate to agile development.

[Research | UXUI LEAD | MobileApp]

Manulife MOVE - Mobile & Wearable experience

Creating Health Partner Experience for insurance

Design and research for behavior change through rewarding positive behaviour via mobile app and wearable devices.

[UXUI LEAD | MobileApp | Wearable]

Sunlife - Global Insurance Company

Research & Create an insurance point of sales system in Asia Markets

Plan, research, and propose the ideal point of sales system for Sunlife's insurance agents across Asia through understanding their way of works and local nuances.

[Research | POS | MultiMarket Research Planning]

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