👋 Hello, I am YuShing and welcome to connect.
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I lead, research and create solutions in human ways.
From an internal employee wellness program to building new businesses, products and services, I had fun creating meaningful design solutions every day. I strive to work alongside client stakeholders and cross-functional teams to facilitate conversations, foster relationships, and uncover critical insights to carve out paths to solve wicked problems in creative ways.
My principles
My principles
The followings are some of my design priniciples as a creative problem solver.
Be Human
Be Human
No problems are the same, the contexts are all dynamics, therefore one size fits all solution does not exist. To deliver the best-suited solution, we have to be flexible, empathic, and work as a team.
Be human when solving human problems.
Think Holistically
Think Holistically
Always look around the peripheral, problems are often intertwined. Through system thinking, we can assess the relationships and impacts, to deliver the outcome that benefits all parties.
Make Balance
Make Balance
It is okay to be technology or user-driven, but we also need to think about business viability to make balance. The most innovative solutions are often "Most Advanced Yet Acceptable"
Measure Success
Measure Success
Design is an infinite game, there is always a better solution. To adopt a growth mindset, we need to have a clear target and a metric to measure where we are so that we can iterate and improve towards our goal.
Brands that I worked with
Brands that I worked with
I hope these brands give you some ideas on my background. Otherwise, I have curated a few case studies in my portfolio.
What am I looking for
What am I looking for
Public Speaking & Sharing
Public Speaking & Sharing
I consider myself lucky to have several mentors and inspiring people that helped me to be who I am today. And I am passionate about giving back and contribute to a better design community.
Collaboration & Consulting
Collaboration & Consulting
From UX, service design, product design to business design, I am very versatile in my skillset. Having experience as a mentor in incubator programs, consulting sessions, and hackathons, I am open to continuing with these opportunities
Passion Projects
Passion Projects
On a personal level, I am very interested in researching and designing for people. I truly believe we should harness the power of research and design to build a better world.
Portfolios
Portfolios
Customised Design Thinking
Customised Design Thinking
The paradox of needing a consistent framework that is simple enough to explain to the client but flexible to cater to different clients' needs and align with their way of work. This is my adaptation of designing thinking based on the original framework, combining my experience, learnings, and practice to help problem-solving with clients.
[Design Methodology]
FlyScoot - Singapore's Budget Airline
[Research | UXUI LEAD | MobileApp]
Rebooting the mobile experience
Rebooting the mobile experience
End-to-end reimagining the mobile experience of FlyScoot, from research, strategise, repositioning, ideate to agile development.
[Research | UXUI LEAD | MobileApp]
Manulife MOVE - Mobile & Wearable experience
[UXUI LEAD | MobileApp | Wearable]
Creating Health Partner Experience for insurance
Creating Health Partner Experience for insurance
Design and research for behavior change through rewarding positive behaviour via mobile app and wearable devices.
[UXUI LEAD | MobileApp | Wearable]
Sunlife - Global Insurance Company
[Research | POS | MultiMarket Research Planning]
Research & Create an insurance point of sales system in Asia Markets
Research & Create an insurance point of sales system in Asia Markets
Plan, research, and propose the ideal point of sales system for Sunlife's insurance agents across Asia through understanding their way of works and local nuances.
[Research | POS | MultiMarket Research Planning]
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