👋 Hello, I am YuShing and welcome to connect.
👋 Hello, I am YuShing and welcome to connect.
From an internal employee wellness program to building new businesses, products and services, I had fun creating meaningful design solutions every day. I strive to work alongside client stakeholders and cross-functional teams to facilitate conversations, foster relationships, and uncover critical insights to carve out paths to solve wicked problems in creative ways.
The followings are some of my design priniciples as a creative problem solver.
No problems are the same, the contexts are all dynamics, therefore one size fits all solution does not exist. To deliver the best-suited solution, we have to be flexible, empathic, and work as a team.
Be human when solving human problems.
Always look around the peripheral, problems are often intertwined. Through system thinking, we can assess the relationships and impacts, to deliver the outcome that benefits all parties.
It is okay to be technology or user-driven, but we also need to think about business viability to make balance. The most innovative solutions are often "Most Advanced Yet Acceptable"
Design is an infinite game, there is always a better solution. To adopt a growth mindset, we need to have a clear target and a metric to measure where we are so that we can iterate and improve towards our goal.
I hope these brands give you some ideas on my background. Otherwise, I have curated a few case studies in my portfolio.
I consider myself lucky to have several mentors and inspiring people that helped me to be who I am today. And I am passionate about giving back and contribute to a better design community.
From UX, service design, product design to business design, I am very versatile in my skillset. Having experience as a mentor in incubator programs, consulting sessions, and hackathons, I am open to continuing with these opportunities
On a personal level, I am very interested in researching and designing for people. I truly believe we should harness the power of research and design to build a better world.
The paradox of needing a consistent framework that is simple enough to explain to the client but flexible to cater to different clients' needs and align with their way of work. This is my adaptation of designing thinking based on the original framework, combining my experience, learnings, and practice to help problem-solving with clients.
End-to-end reimagining the mobile experience of FlyScoot, from research, strategise, repositioning, ideate to agile development.
Design and research for behavior change through rewarding positive behaviour via mobile app and wearable devices.
Plan, research, and propose the ideal point of sales system for Sunlife's insurance agents across Asia through understanding their way of works and local nuances.